Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Todd Ferguson, business advisor at Oliver Wight Americas, explains the concept of integrated tactical planning, and how it can put a stop to the need for “firefighting,” and help executives focus on ...

The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Reduced inventory and optimized logistics are just a few of the benefits to be realized in implementing Integrated Tactical Planning, says David Goddard, principal at Oliver Wight. Given the supply ...

Advanced electronics are at the heart of the future force. Unattended sensors in a future theater of operation detect enemy movements, identify and locate targets, and feed that information via ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...

What You Need to Know Why should I plan marketing? Marketing planning contributes to the success of a business, whatever its size or activity, by delivering a detailed analysis of future selling ...

Over the past year, technologies that utilize artificial intelligence (AI)—especially generative AI—have become a dominant topic of conversation across the business world. Many employees may wonder ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...