Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...

Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the "Old Timer." "We thank our guests for sharing your voices and love for Cracker Barrel. We said we ...

Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.

Just one week after Cracker Barrel debuted its new, simplified logo, the Tennessee-based chain announced it is “going away," and the "Old Timer" is here to stay. Last week, the iconic Southern kitchen ...

Cracker Barrel is cutting ties with a San Francisco-based consulting firm that guided its "brand refresh initiatives." ...