This website uses tracking technologies to enable our website functionalities, to enhance user experience or to analyze performance and traffic. We may also share or sell information about your use of ...

Add Yahoo as a preferred source to see more of our stories on Google. A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus ...

The best animatronic Optimus Prime toy ever is now complete, with Robosen upgrading his iconic trailer from the original ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

One of the most complex designs from the first Michael Bay Transformers movie has finally been given a screen-accurate action ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. It’s important to know this as one of the original mecha designers ...

That partly explains why one 41-year-old Transformers gift set sold for over $20,625 in 2025. It’s the 1985 Devastator gift ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

Hasbro is finally fixing that problem. Not by making the toys simpler, but by making them a lot more complicated and expensive in the form of its new $700 Optimus Prime Auto-Converting Programmable ...

The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...