TripAdvisor has changed to Tripadvisor, after undergoing several rebranding changes for the start of 2020. The online travel company has launched a new logo, decapitalising a character in its brand ...

If you want to reach millennial and Gen Z travelers, it’s debatable whether an owl character, decked out in a bathrobe and perched at times on a hotel room pillow, should be your go-to brand ...

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic ...

We've been covering rebrands long enough to know the formula for their announcement. A quote-filled press release is accompanied by some splashy before-and-after animations posted to social media, ...

TripAdvisor returned to TV advertising in the U.S. Tuesday after a two-year absence with a bathrobe-clad owl character, inspired by the company’s Ollie the Owl logo. The tagline for this initial ...