In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher ...

As RIT’s Associate Vice President for Marketing Strategy, Cassandra leads marketing strategy, branding, and intelligence for the university, and works closely with college and divisional marketers to ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...