Opinions expressed by Entrepreneur contributors are their own. Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it ...

After starting an online business and launching a website, digital entrepreneurs typically have one, all-encompassing goal: Increase web traffic as much as possible as quickly as possible. For the ...

In the beginning, there were hits. Today, hits are largely discredited as a measure of Web site traffic, since they count individual files served up. A single Web page can account for a dozen or more ...