Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

Easy ways to boost visits and impressions using built-in marketing and SEO tools in your website builder. Get actionable ...

BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR), a leading online visibility management and content marketing SaaS platform, announced today that for a limited period of time it would offer certain ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

During the dot-com heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted “eyeballs” and measured their site’s “stickiness” as a way to convey the online real ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...

Researchers from UC Berkeley and Intel labs will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users. For the ...