It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

While 2023 is still weeks away, the hue masters at Pantone have already named next year's official color: “Viva Magenta.” Described as a “nuanced crimson red tone,” the color is “an unconventional ...

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the Pantone Color Institute’s executive director, said ...

Add a pop of vibrancy to your home in the new year with Pantone's 2023 Color of the Year, coined Viva Magenta. The bold hue is a powerful crimson red that strikes the perfect balance between warm and ...

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength." Other words the ...

Pantone, the color institute that pinpoints an "it" color every year based on trends in design and art, has named its Color the Year for 2023 and it's Viva Magenta, a deep pinkish purple hue. Calling ...