One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their ...

As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied. That’s because the ...

If you haven’t written a book yet, you probably know someone who has—particularly if you’re an entrepreneur. A recent industry report found ISBN registrations for self-published titles have grown more ...