Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

MAGA’s meltdown over Cracker Barrel’s “woke” new logo reached new heights on Thursday when Congressman Byron Donalds slammed the restaurant chain for daring to rebrand after he had a religious ...

"Our values haven't changed, the heart and soul of Cracker Barrel haven't changed," the restaurant chain told Newsweek.

Rep. Byron Donalds (R-FL) reminisced about how he gave his "life to Christ" in a Cracker Barrel parking lot during a rant ...

Inspired by the rich flavors of fall and beloved guest favorites, Cracker Barrel's new fall season menu is available ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...