Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.

The Lunchly line comes as Lunchables and Capri Sun have seen a decline in sales. Kraft Heinz Co. CEO Carlos Abrams-Rivera told analysts during the second quarter earnings call that the two brands were a “meaningful headwind for us and in our second quarter.”

KSI, and Logan Paul’s new Lunchly product faces criticism from YouTubers, questioning its health benefits and purpose.

Mr. Beast, Logan Paul and KSI are teaming up to tackle lunchtime hunger. The popular content creators are joining forces to launch a new product called Lunchly, a grab-and-go product that they describe as a “better-for-you lunch option” than competitors like Lunchables.