MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

So long, MSNBC, hello MS NOW. In what is the clearest indication of a separation between NBCUniversal and the soon-to-be-spun-off cable networks empire forming Versant, cable news network MSNBC will be dropping the NBC in its name and will be rebranded to My Source News Opinion World or MS NOW.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

MSNBC is changing its name to MS NOW (short for My Source for News Opinion and the World). MSNBC will have a new name as it seeks to carve out an identity that will have it competing for scoops and news with current corporate sibling NBC News following the spin-off of the bulk… pic.twitter.com/3QOvpP8ZBL

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.