OpenAI wants to make pets the stars on its popular Sora app, a bet that will likely feature a lot less angry Hollywood lawyers.

Sam Altman’s concessions to win approval from US officials expose his company to litigation and non-profit oversight

OpenAI hasn’t formally committed to an IPO, but CEO Sam Altman, in a livestream broadcast discussing the new structure, said an initial public offering was the most likely path for the company’s future.

OpenAI has rolled out the capability to create character cameos of your pets, doodles, original personas or even objects in the Sora app, which you can put in your videos. You can start the process by going to your profile page in the Sora app,

The shift establishes a nonprofit foundation overseeing a for-profit corporation, allowing the world’s most valuable startup to woo investors and secure funds.

The deal is the latest move by OpenAI to integrate retail platforms into its hugely popular chatbot. PayPal stock surged on the news.

In late 2024, OpenAI, still recovering from the aftershock of the brief, messy ousting of Sam Altman, initiated what it hoped would be a relatively straightforward process of converting to a more traditional for-profit business that would be more appealing to investors.