The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Too many brands are failing to think beyond stereotypes or events such as Hispanic Heritage Month when it comes to marketing ...

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.

Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.

Numerous brands have scaled back or scrapped diversity, equity and inclusion programs in recent months, including Lowe’s, ...

Roblox wants to be a commerce hub, but a young user base and damning new report could threaten the social gaming company’s ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life.

Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Breaking and Entering Media’s latest episode goes behind the scenes on the used-car seller’s collaboration with the movie ...