Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

Articles written by Suzie Shaw ...

The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” ...

Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover October 27 through October 31 ...

WPP has unveiled an AI tool called WPP Open Pro, enabling marketers to plan, create, and publish campaigns independently, ...

The industry fondly remembers a creative giant who gave Indian advertising its voice... and Ogilvy India its soul.

After six years, he moved into the creative department, where he went on to craft some of India’s most enduring campaigns for ...

Omnicom is “confident” its takeover of Interpublic will close by the end of November, as the European Union has formally ...

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are ...