Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

But that appears to be what Snap’s going with thus far, and there’s good reason why Snap’s looking to add Perplexity in.

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...