At BeautyWorld Middle East 2025, Armaf dismantles the conventional fragrance booth and replaces it with an immersive experience of a void sculpted in darkness, pierced by light. Here, within a space ...
One key highlight of Beautyworld Middle East 2025 was its ‘unprecedented’ showcase of scent, led by trend-setting Middle ...
Armaf unveiled its newest fragrance, Club de Nuit Bling, in a grand celebration on Bluewaters Island on Sunday October 26. The event, ‘The Legacy in Light,’ brought together 300 content creators from ...
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Ombre D’Or and Perle D’Or: ARMAF Perfumes pays ode to Kintsugi with gender neutral fragrances
Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre D’Or and Perle ...
The Arab perfume boom is alive and well on Amazon. Fueled by #FragranceTok and a growing global appetite for many of the affordable, oud-infused scents at the forefront of the space, Arab fragrance ...
The new collection brings unrefined luxury, connecting the inner soul with the outer being Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the ...
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