Fans wish to know the answer to “Who is the woman in the Bacardi commercial?” Being a long-running and popular alcoholic beverage brand, Bacardi has had relationships with various celebrities over the ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

MIAMI--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that Bacardi, the world’s largest privately held ...

For 18 seconds, the new Bacardi spot looks like a pretty standard booze ad. Then “The Myth of the Sun Angels” sets itself apart when the director credits flash onscreen, revealing, “A film by Michael ...

New research predicts that 70% of us aren’t going anywhere for the holidays. Many restaurants won’t be serving, so we’re not going to parties, either. And shoppers are doing it online. Which leaves a ...

Spirits company Bacardi is targeting heavy mobile users with a contest on Pandora that rewards entrants with free vacation tickets while promoting the brand's Triangle station. Mobile listeners using ...

The idea of a commercial made only with smartphones or simple camera equipment is, during the pandemic, nothing new -- in fact, almost exactly the opposite. Bacardi rum added a couple twists to that ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi Limited, the world’s largest privately held spirits company, is pleased to announce Dmitry “Dima” Ivanov, Chief Marketing Officer of Bacardi, has been named ...

Anshuman Goenka, the head of marketing for Bacardi India, says that the 157-year-old brand is built on great experiences, and many are hinged on great music. He also observes that music knows no ...

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...