Nike’s signature customization program dubbed Nike By You (previously known as NikeID) is adding another popular lifestyle silhouette to its long list of available options. This time, the React ...

What: A new retail experience at the brand’s Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes. Who: Nike, Wieden+Kennedy’s The Lodge Why we care: The world of ...

Earlier this summer, Nike launched the highly anticipated third installment of Sabrina Ionescu's signature sneaker line. The Nike Sabrina 3 was dubbed the "new go-to sneaker" for hoopers around the ...

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast Jordan Chiles partners with the sportswear giant on a custom pair of Nike V2K ...

Now that Nike has the NBA apparel deal, the brand has the ability to use official team logos on footwear. To date those kind of treatments have been sparing—Kevin Durant released a Warriors-themed ...

This latest iteration of the Nike Air Max 98 isn't just a generic all-white color scheme, but there are hidden details within this upcoming release similar to another Air Force 1 on the horizon. Upon ...

Nike has told its players to stop wearing customized cleats during games or it will terminate their endorsement deals, TMZ Sports reports. Several players have received letters from Nike warning them ...

Parisian bystanders and internet media outlets alike have been scratching their heads over this car-sized, motorized Nike skate shoe that’s been spotted driving around the French capital. It looks ...

Nike, along with the creative technology group at Wieden+Kennedy, W+K Lodge, has taken a new step in retail with an experience that offers custom sneakers in less than 90 minutes. Done in ...

Nike recently filed suit in Federal Court in the Southern District of New York claiming trademark infringement and unfair competition by its former licensee, S2, Inc., owned by a popular shoe ...