Selecting your signature scent requires time and careful consideration, which is why fragrance connoisseurs always opt for perfume sample sets when it comes time to expand their scent horizons.

In the Before Times, my idea of a perfect day was popping into Sephora, sniffing as many scents as humanly possible, and walking out with a fistful of samples. Such laissez-faire pleasures are, alas, ...

Dear Heloise: I love reading your column and usually find your hints very helpful. However, a hint recently printed suggesting that when exiting a department store, we should spray perfume from a ...

Who it's for: The woman whose motto is "too much is never enough" How it works: After taking a short, visual perfume personality quiz (your favorite drink, location and raw material), you type in the ...

Star’Asia (@d.starasia), the customer, started her video by opening a large package from Ulta Beauty. She proceeded to take out a smaller box labeled “Dazzling Scents of the Season.” But those ...

A TikToker has gone viral after sharing a video of themselves using a device to siphon perfume from a sample bottle, asking viewers if what they are doing is “illegal.” In a video with over 2.3 ...

Starting a perfume business combines artistic personal expression and business know-how, and if approached correctly, it can result in an excellent profit margin. In-depth knowledge of chemistry and ...