When training is done the right way, upfront work is involved-building processes, tools, metrics, a sales support function, for example. And post-program reinforcement is critical to success.

Most surprising of all is the fact that this sales training/testing tool is actually fun. According to Ken Liss, national sales director of specialized therapeutics at Bayer, "We were seeking a fresh ...

"This award acknowledges the best-in-class sales training tools and programs our teams develop, and reinforces the value we place on practice management support for our wholesalers and advisors ...

"This award acknowledges the best-in-class sales training tools and programs our teams develop, and reinforces the value we place on practice management support for our wholesalers and advisors," said ...