Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by the post-workout plunge, hoping the icy shock will ease soreness, calm inflammation ...

ZHUHAI, GUANGDONG, CHINA, January 13, 2026 /EINPresswire.com/ -- As cold therapy continues gaining momentum among ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Ice baths, or cold plunge tubs, are having a moment. Exercise physiologists have studied cryotherapy, including the effects of ice as a post-exercise treatment, for decades, and emerging research ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

For recovery after intense training and to promote health–ice baths have been trending for years. But do all people benefit from “cold therapy”? Studies and experts increasingly suggest that women ...

Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...

If there's one trend that stands out from the past few years of wellness, it's temperature. Whether it's ice baths or saunas, maintaining a regular degree has become embarassingly old school. But when ...

Renowned for its myriad physical and mental health benefits, cold-water therapy gained momentum in the 1960s as a form of post-exercise recovery for top athletes. Now, ice baths have entered ...