The prime aim of key performance indicators is to drive engineering teams toward achieving goals and deliver valuable insights to make data-driven decisions for business processes.

OKRs and KPIs help companies measure progress and success, but they focus on different areas in complementary ways. Here's how to use them effectively.

KPIs let advertisers focus on what matters most, align resources toward achieving those goals, identify areas that need improvement and take corrective action.

Management teams often switch off when reviewing KPIs. This may be because they’re overwhelmed by the slicing and dicing of the measures. They need to remind themselves that KPIs are about ...

KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue.

Are Your KPIs Measuring What You Can Influence, or Are You Just Getting Lucky Results? Typical key performance indicators don’t examine what influences and impacts customer behavior.