Amazon's average traffic per active seller climbed 25% in the past year to 3,544 monthly visits, accelerating sharply from ...

Amazon disclosed in its Q1 earnings call that nearly 20% of shoppers who interact with a sponsored brand prompt in Rufus continue the conversation about that brand while ChatGPT completes its pivot ...

Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

The original class of Amazon Aggregators now span from bankruptcies to success to pivots. None call themselves aggregators anymore. Thrasio and the more than 100 firms that followed it set out to ...

Amazon’s retail business now accounts for just 40.5% of the company’s total revenue, marking a new milestone in its evolution from an online bookstore to a commerce infrastructure provider. In Q3 2025 ...

Five years after COVID-19 shocked the world into digital shopping, U.S. e-commerce has finally crawled back to the summit it briefly scaled in the spring of 2020. According to the Census Bureau’s ...

Walmart is Amazon’s only competitor. Everyone else is too small, too niche, or not a good substitute. A bigger Walmart means a better alternative to Amazon, which means a better e-commerce market.

Amazon’s AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong. Rufus has been available to all U.S. customers since July and beta testers since ...

Amazon is pocketing more than 50% of sellers’ revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.

Amazon aggregators raised over $12 billion in 2021 - that’s at least a billion dollars for twelve months in a row. The amount raised includes both equity and debt financing. Forty-five Amazon ...

Two years after its launch, Temu overtook eBay to become the world’s 2nd most visited e-commerce website. Temu, all caveats aside, is the only e-commerce company in the Top 20 most-visited list to ...