Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Are you a print subscriber? Activate your account. By Erica Moody - 4 hours 20 min ago By Jon Springer - 6 hours 6 min ago By ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has ...

Are you a print subscriber? Activate your account. 19 min 7 sec ago By Ad Age Studio 30 - 1 hour 8 min ago By Ian Baer - 4 ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...