Your browser does not support the audio element. “Fast-moving news cycles require us to make split-second editorial and packaging decisions daily. The integrations ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

More than ever before, in 2023, the world watched YouTube. Viewers followed the top trends and creators and let their favorite artists soundtrack their lives. Sports fans tuned into the new home of ...

The gentle whirrs of an espresso machine. Curtains softly blowing by an open window. The sound of rain hitting nearby clusters of trees. Aesthetic vlogging, a trend that has grown to multiple million ...

In 2023, you turned talking toilets into a global hit, took regional Mexican music to the top of the charts, and found your place in a Barbie world. Major moments in the zeitgeist came to life in new ...

Hi. Hello. Where did 2023 go? No, seriously, I’ve checked on YouTube, X/Twitter, Instagram, Threads — pretty much all-the-wheres — and it’s just gone. Like, saw a squirrel, looked away, looked back, ...

Another year has flown by, and we're thrilled to unveil your 2024 Music Recap on YouTube experience! Music lovers can explore their 2024 Music Recap page on the YouTube and YouTube Music app and ...

YouTube and Coachella renew their exclusive livestream partnership through 2030. Get front-row access to your favorite artists.

“This global fund will be used to acquire and produce YouTube Originals programming, focused on Black experiences around the world, and to directly support Black creators and artists so that they can ...

Regardless of where you purchase, NFL Sunday Ticket will be available across web, TV, mobile and tablet devices that support YouTube and YouTube TV, with no hidden fees or satellite dish needed. For ...

Connect with creators on the biggest screen. Explore YouTube's TV updates, including episodic Shorts Series for microdramas and on-screen voice commenting.