GymNation's Rory McEntee makes a revision to his bold stance on AI and the agency model with the creative industries.

Element's Raghav Gulati shares how MCP is here to give strategists back the bandwidth for the work they were actually hired ...

AI and creativity, cultural strategy, YouTube effectiveness, marketing intelligence and the future of commerce.

As the newly appointed ICOM Regional Director for MENA, Hetzer will focus on growing the network's presence within the region ...

The project was commissioned by Mohamed Yousuf Naghi Motors with a unique challenge: create a name, icon, and story worthy of ...

IMPACT BBDO will align closely with Omnicom Advertising’s connected regional and global structure, giving access to ...

BRAVE plans to work closely with brands across retail, e-commerce, technology, automotive, FMCG, finance and lifestyle ...

Adpro& and Adpro& OMD will lead integrated creative, strategic, social and media responsibilities across the business for ...

Play971 has opened doors for UAE‑based football fans to safely and legally wager on the upcoming international football ...

For years, loyalty programmes across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s ...

Summers has more than 20 years of experience in providing strategic, C-suite level counsel and navigating growth and ...

Kutnjak will lead the global Emirates account across more than 70 markets, and will focus on and ensuring clear business and ...