Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this ...

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s ...

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...