The work that was revisits the stories this week that made the strategy newsroom laugh, think twice or do a double take. Sign ...

Skip is expanding its grocery and retail offering through a new partnership with Instacart, revisiting an ambition it began ...

For much of the 1990s, Canada’s advertising establishment was dominated by the big multinational networks. Think agencies ...

TD Insurance is turning the traditional elevator pitch on its head, inviting small business owners to hear how the financial ...

McCain Foods has launched its first creator-led social campaign with Rethink to introduce the company’s new range of products ...

Domenique Raso has joined Citizen Relations as creative director to help lead creative strategy across the agency’s North ...

Tetley is positioning tea as a way to make everyday moments more meaningful with a new brand platform developed with ...

After months of internal discussions, industry consultation and digging into business results and performance, strategy is ...

The multisyllabic Multi-Material Stewardship Manitoba (MMSM) has been binned for the more intuitive moniker Recycle Manitoba.

For Susan Irving, building a successful brand means balancing constant change with a clear sense of purpose. Going on seven ...

Canadians are starting their holiday shopping earlier and turning to AI to find deals, as shoppers look to stretch their ...

Workforce solutions company Drake International has unveiled a new brand platform and visual identity to celebrate the notion ...