Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

Infinite Reality’s President, Global Business Ventures and Partnerships, Rachel Jacobson said, “Through our partnership with ...

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL.

Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world's first “parfum de mayonnaise” in an effort by Edelman.

An analysis of 2,200+ brands finds that fewer than a third (29%) of major US brands have bipartisan appeal, with American ...

Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.

While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.

The start of the NFL season means a whole new lineup of football-centric campaigns. The league has undergone something of a resurgence, with last year’s regular season games averaging 17.9 million ...

The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros.