The deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, ...

Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

The guidance covers how firms might approach brand advertising, influencer activity and retail media under the incoming ...

Out-of-home advertising does not fall under the scope of new legislation, coming into effect 5 January 2026, which bans ads ...

As Kevin the Carrot captures the nation’s hearts for a tenth year, the team believe there’s still lots left in the tank for ...

Whether true differentiation can ever be achieved is open for debate, but if brands want to avoid drowning in a sea of ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The brand wants to drive relevance of the frozen category to a new generation as well as reaffirming the “icon status” of ...

Ads from Nike, Lacoste and Superdry have been banned as the ASA escalates its crackdown on potentially “misleading” ...

Having bought the now-shuttered Luxe Collective, Fashionphile is using social media, community building and IRL experiences ...