JioHotstar will be available on the STARZPLAY app and website, offering Originals, India releases, JioStar TV content, films ...

The tool allows advertisers to enter a business URL, after which X’s AI system generates multiple ad options, including ...

The agency, launched by Jackie J. Thakkar, Ababil Patel and Tushar Patel, will work directly with brands and alongside ...

AGI Consultant allows users to submit a brief in plain English and receive a media and sponsorship plan with indicative costs, along with a shortlist of relevant properties and partnership ...

Founder & CEO Viraj Sheth says the festive window has expanded into four “golden months”, even as brands continue to grapple ...

Birkenstock is expanding its India portfolio beyond footwear with Care Essentials, a foot and body care range, while continuing to offer seasonal footwear and creative collaborations.

From digital and creators to OOH and experiential, brands are reworking their Navratri media mix as the festival expands across markets and attracts new categories.

FUJIFILM India’s association with Mandanna will focus on its Imaging Solutions portfolio and efforts to connect with younger ...

The solution will allow organisations to assess how different customer experiences influence brand perceptions and identify ...

Meta has announced updates to Ads Creative Studio, its AI business assistant, audience discovery and generative AI video tools at Advertising Week New York.

Reddit’s updated Lead Generation tools let advertisers direct prospects to websites or tailored forms, while routing lead ...

As AI moves from pilots to enterprise deployment, EXL’s CMO Shirley Macbeth discusses how B2B marketers are adapting to new decision-makers, AI-led workflows and the growing need for human-led ...