Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

of media experts agree brand safety will be a greater concern as the volume of digital video inventory increases. 70% of media experts agree that influencer marketing will become an increasingly ...

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Sagar Jadhav, the Executive Creative Director at Ogilvy, has launched an innovative version of ChatGPT called Cannes Lions ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

The platform is designed to be accessible to viewers in rural areas through the BharatNet infrastructure and is available in 12 languages, including Hindi, English, Tamil, Marathi, and Assamese.

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...