Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will ...
Brands must remain nimble in their thinking regarding linear vs. streaming, given how quickly the landscape is shifting. Sports illustrate this perfectly. A single event today can play out across ...
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback.
There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four ...
The fate of Warner Bros Discovery is complicated by a politically motivated regulator but whatever happens, streaming is about to get shaken up again.
The winners of the next decade won't be those who make the most content, they'll be those who plan it best. Strategic planning is no longer a static, once-a-year exercise. It's an ongoing, ...
Sports apps are having a ripple effect across connected TV. Features like interactive stats and polls are blurring the line between content and participation. Broadcasters and streamers are racing to ...
Streaming is no longer an alternative to traditional television, it's now the leading way audiences choose to consume content.For content owners, operators, and niche creators, the question isn't if ...
In a candid interview at Streaming Media 2025, EZDRM COO and co-founder Olga Kornienko and Future Frames producer Doug Daulton trade helpful analogies in discussing the growing importance of content ...
Netflix's decision to make its ad inventory available through Amazon DSP is notable, but not surprising. This move fits squarely within Netflix's larger strategy to maximize advertiser access across ...
LTN has launched new capabilities for broadcast stations to launch streaming channels faster, deliver live and localized news and sports, and expand distribution across MVPDs, vMVPDs, and OTT ...
Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway ...
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