What if marketers have been sleeping on the brand-building power of creators, instead seeing influecing as a short-term sell.
As a juror in the Digital Experience category at The Drum Awards Festival, Russ Rickey shares why AI needs human guidance, ...
William Paterson tells Tim Healey why authenticity beats perfection, why sometimes a “weird, rough-looking ad” performs best, ...
Havas Market’s executive vice-president shares how she is connecting AI, organic search and “culture to commerce.” ...
Branded recall, brand codes, distinctive brand assets, fluent devices... four names for the same idea. Our weekly columnist ...
At Groceryshop, the confectionery brand’s media chief, Danielle Sporkin, talks TikTok, first-party data and why real AI ...
Mars and Empathy Lab gave a live demo at The Drum Live showing how AI-driven audiences can cut research costs, speed up ...
At Groceryshop in Las Vegas, the chief media officer explains how the canned water company is swapping paid social for ...
The multinational food and beverage brand’s chief marketer for North America talks with The Drum at Groceryshop on using AI, ...
At Groceryshop, the customer experience company’s chief client officer, Lee LeFeuvre, talks to The Drum about exporting a ...
For cybersecurity brand Bitdefender, protecting families now means tackling the emotional and psychological side of these ...
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