Most companies wait for a crisis. Apple isn’t waiting. These are the two leading candidates for Tim Cook’s replacement.

Tim Cook has been Apple's CEO since August 2011, serving in the role longer than the company's co-founder Steve Jobs. When he ...

Apple's CEO, Tim Cook, has bought 50,000 shares of Nike stock just days before the end of 2025. The purchase was executed on ...

The Apple CEO is expected to unveil plans to bring AI to iPhones by partnering with Google or OpenAI, but both companies present serious issues.

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Jeff Williams, often considered Tim Cook’s successor, is leaving Apple. Sabih Khan, a 30-year veteran of the company, is Apple’s next chief operating officer. Does Khan taking Cook’s old job make him ...

Apple's (AAPL) 2025 couldn't be going worse. Its stock price is down 19% on the year, it's facing a Department of Justice (DOJ) antitrust probe, and it continues to face off with Epic Games over App ...

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes ...

Once again, Apple’s CEO Tim Cook has come out swinging against his company’s arch-rival Google. A letter penned by Cook appeared on Apple’s website this month alongside several other neatly designed ...