From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.
Across the internet, skiers and snowboarders swore off buying an Epic Pass and Vail Resorts (MTN) stock after Park City Mountain buckled under the weight of the holiday crush, a storm and a ski patrol and safety worker strike.
Visitors were greeted with long lift lines and minimal open terrain at Park City ski resort when the ski patrol union went on strike. One dissatisfied guest has filed a class action lawsuit against parent company Vail Resorts,
Vail Resorts CEO Kirsten Lynch said Jan.16 the company is pleased to have reached an agreement with the Park City Professional Ski Patrol Association, ending the nearly two-week strike over increased wages and benefits.
Vail Resorts announced Thursday that they will be offering credits for guests who skied or snowboarded at Park City Mountain during the patrol strike.
Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5 are down 0.3% compared to the same period last season. But total lift ticket revenue
The lawsuit accuses Vail Resorts “intentionally and willfully deceived hundreds of thousands of consumers.” The ski patrol strike at Park City Mountain, Utah, is over, but now a lawsuit has been filed against Vail Resorts for allegedly not disclosing the strike's impacts.
The strike at Vail Resort's largest U.S. ski property lasted nearly two weeks and shined a spotlight on the growing union.
Park City Mountain Resort is offering credits to skiers who visited during a 13-day ski patrol strike that brought chaos to the mountain during the busy holiday tourism season. Why it matters: It's a significant — and rare — concession to customers in an industry that faces mounting accusations of greed as resort conglomerates eliminate their competition.
Vail Resorts says it will offer a discount on next year's pass to anyone who skied or snowboarded at Park City Mountain during the patrol strike between Dec. 27 and Jan. 8.
Park City Mountain ski patrol reached a tentative agreement to end their strike at the Vail Resorts-owned Utah ski destination and are scheduled to vote on the deal Wednesday. The nearly two-week work stoppage had created massive disruptions at one of the largest ski resorts in North America.
The information, shared in a news release from Vail Resorts, comes only a few short days after the widely-publicized Park City Mountain patrol strike.