Local hotels and city officials are working with Airbnb.org and Google to offer displaced evacuees free or discounted accommodations.

Under California law, during an emergency, businesses are only allowed to increase prices by up to 10 percent. One family says Airbnb increased their short-term rental by 43.2%.

Airbnb said Wednesday that it is teaming up with 211 LA on a free temporary housing initiative in response to the ongoing wildfires in the Los Angeles area.

Airbnb is working with 211 LA to provide free, temporary housing for people who have been impacted by the Los Angeles wildfires, the company said.

Airbnb has announced that it will offer free and temporary accommodation to people displaced by the fires in California

As multiple fires continue to spread through Los Angeles, Airbnb will offer free temporary housing for displaced residents.

As tens of thousands seek shelter from the wildfires ravaging Los Angeles, the short-term rental site Airbnb has made free rooms available to evacuees and major hotels are extending discounted rates to displaced residents.

Now brands are helping those displaced by the devastating wildfires in Southern California, which have already destroyed almost 2,000 buildings and forced 130,000 people to evacuate.

Airbnb.org is offering free temporary housing for residents displaced by the ongoing wildfires in Southern California, partnering with 211 LA to assist those in need.

In the announcement, Airbnb said it is "specifically focused on residents who have either lost their home or been forced to evacuate in the Altadena, Malibu, Pacific Palisades, Pasadena ...

Frustrated Los Angeles County evacuees are anxious to return to their houses to survey damage, retrieve necessities, figure out what their insured losses are and assess what can be salvaged of their remaining property.

Julie Sawaya, co-founder of Needed, lived in the Palisades with her husband Joe and three children. Leni 4, Marlowe, 2 and Miles 4 months. She was on maternity leave when the evacuation order arrived. The family lost their home in the fires. She says: