NFTs were hailed by many as revolutionary digital marketing assets set to transform everything from art ownership and brand ...

The ha-ha videos about the failure of the metaverse are everywhere. Seriously, I watched one last night that was just a cringe-by-cringe replay of the original Mark Zuckerberg launch video for the ...

Billed as “humanity’s fastest shoe”, Adidas’s Adizero Adios Pro Evo 3s represent “the cutting edge of trainer technology”, ...

After sparking anticipation with a tease at Paris Fashion Week, Satisfy and Adidas have now unleashed the start of their partnership. The Satisfy x Adidas Adizero Adios Pro 4 brings three mismatched ...

Adidas is continually reinventing its iconic sneakers with new styles, but its newest release is a shake-up of a major classic. The new Adidas Handball Spezial sneaker loafer has arrived, and this ...

The alarm blares at 4 a.m. while the rest of the world is a silent blur of blankets and heavy sleep. You step out into the ...

Sawe obliterated the men's marathon world record wearing Adidas' Pro Evo 3s. Alex Davidson / Getty Images No sooner had Sabastian Sawe broken the tape at the London Marathon than the Kenyan was posing ...

A battery manufacturing production line simulated in Siemens Process Simulate (left) can be seamlessly visualized in high fidelity within NVIDIA Omniverse (right). Using the Siemens Tecnomatix ...

There was a time when a racing flat meant a pair of zero-drop, thin-soled running shoes. I remember running the Windsor Half ...

Adidas will separately supply the Bundesliga match ball on an eight-year contract JOHN MACDOUGALL/AFP via Getty Images Adidas has agreed an investment of €100million (£87m, $116.8m) into the ...

Adidas has a lot to be happy about this week — from its major marathon victory and running growth to momentum in its soccer category. In a conference call to discuss the company’s first quarter ...