Harley-Davidson has been on an interesting trajectory of late. The company seems to have put big, heavy, chrome-laden ...

Harley-Davidson's new CEO wants to transform how people think about the iconic motorcycle brand, so the company is trying ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

Under a plan called “Back to the Bricks, ” Harley hopes to generate more than $350 million in core motorcycle-business profit ...

Harley Pivots Hard: Can New Bikes Fix an Old Brand? Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, ...

By Nathan Gomes May 5 (Reuters) - Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and ...

Discover what Harley offers the best value in used baggers, balancing modern performance with stabilized depreciation and ...

Harley-Davidson's "Back to Bricks" plan yields its first new model, and it's one the Harley faithful will definitely approve ...

Test riding the 2025 Harley-Davidson Softail. Gear Used: Ruroc Helmet, Cardo Communication System, RevIt Gloves, Rokform ...

Tires aren't exciting, but they're an essential part of any motorcycle. Which tire manufacturer does Harley-Davidson turn to ...

There are nine Harley-Davidson cruisers on sale today, spanning from just $9,999 all the way to $23,999 ...

Performance attribution for Q1 was driven by a 14% retail increase in North America, fueled by targeted incentives to clear ...