PepsiCo has revealed a new flavor of Cheetos coming for Halloween, as they're looking to spice things up in a big way with The Flavor of Fear. This is a new Sweet Phantom Heat, which, just looking at ...

What does fear taste like? Apparently cinnamon, spice, and the slow loss of feeling in your mouth. Cheetos has officially teamed with Blumhouse for the Halloween season to launch Cheetos Sweet Phantom ...

I woke up this morning, checked my phone, and saw someone sharing a video of a woman pouring the various ingredients that make up a bag of Flamin’ Hot Cheetos into a tall glass while making YouTube ...

Billboard and Cheetos hit the streets of Austin, Texas, to test the hype of the Cheetos® Flamin’ Hot® Dill Pickle, now available in Puffs nationwide. Let’s see if folks thought it was bold, tangy or ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. PepsiCo scored big last February when it mashed up the dill ...

To cajole people into eating snacks laden with spicy gherkin flavor, the folks at Frito Lay need to get themselves out of a real pickle. The quandary is this: Snacking giant Frito-Lay is reviving its ...

Cheetos® Flamin’ Hot® Queso Rojo Items Bring Bold Flavor to a Limited-Time Menu San Antonio, TX (RestaurantNews.com) Taco Cabana®, a celebrated fast-casual Mexican-inspired dining chain for nearly 50 ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

PepsiCo says it's received the message from shoppers who've complained about higher prices. The food giant is now dropping the cost of its chips — including Lay's, Doritos, Cheetos and Tostitos — "by ...

The days of orange-powdered fingers — and the resulting Cheetle dust all over your couch — are on their way out. PepsiCo, parent of Frito-Lay’s snack stalwarts Cheetos and Doritos, is making a new ...