According to recent data published by Influencer Marketing Hub, the influencer marketing sector was estimated to be worth $32 ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

Reach on TikTok is closely linked to hashtags and viral content. The report shows that #fyp (For You Page) is the platform’s ...

The nation’s most iconic pizzeria brand, PizzaExpress, has appointed leading integrated marketing agency, Jaywing, as its CRM ...

Owners have myriad considerations when starting a restaurant. They likely plan for significant expenses, such as rent, r ...

Generatik, Romania’s first digital platform that automates the planning and execution of indoor advertising campaigns, ...

The collaboration will expand access to AI-native no-code technology, enabling organizations to accelerate digital ...

The Caterer’s Best Places to Work in Hospitality recognises the top 30 hospitality employers in the UK – whether that’s pubs, ...