Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Learn how to identify keyword cannibalization using OpenAI's text embeddings. Understand the differences between various models and make informed SEO decisions. This new series of articles focuses on ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success ...

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Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine. The following are a few ways you can do that. The ...

I’ve been working with a client whose business has fallen off a bit, and she wanted to update her website to make sure that it was optimized and working for her as a marketing tool — not just a line ...

Most people think writing is difficult. Even professional content creators often have trouble finding the right word, and even more so if they’re paying attention to SEO practices. But it doesn’t have ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...