Direct-to-consumer pharmaceutical advertising is under increasing political pressure, with bipartisan legislation being ...

It's that time of the year once again, as Nintendo's June Direct will show what's next for the company and its Switch ...

Dan McKee released a campaign ad attacking Democratic primary challenger Helena Foulkes. The ad criticizes Foulkes's time as a CVS executive, linking her to rising insulin prices. Foulkes's campaign ...

Kiri Masters looks at Chewy’s ambition to act like a media company, and why its data-sharing stance challenges retail media ...

The campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access to premium CTV inventory for measurable efficiency gains.

TripleLift, the Creative SSP powered by TL Spark, its agentic intelligence layer, has announced the general availability of TL Direct, its new self-serve platfo ...

Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact ...

Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing ...

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...

President Donald Trump is keeping open the possibility of speaking directly with Taiwan’s President Lai Ching-te— even after ...