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Google Tests Verified Checkmarks for Businesses
Google tests verified check marks in search results
Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.
Google Search is testing blue checkmark feature that helps users spot genuine websites
Blue checkmarks have appeared next to certain websites on Google Search for some users. According to a report from The Verge, this is because Google is experimenting with a verification feature to let users know that sites aren't fraudulent or scams.
Google is testing verified checkmarks in search
Hovering over a checkmark will display a message that explains “Google’s signals suggest that this business is the business that it says it is,” which is determined by things like website verification, Merchant Center data, and manual reviews according to Shaheen.
AI, Google
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