Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic. Google Ads no longer pre-selects the ...