Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to be ...

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Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The ...

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Cracker Barrel reverts to its classic branding and leadership, aiming for renewed customer trust and growth by removing marketing firm Prophet.

Cracker Barrel Old Country Store Inc. has ended its relationship with the consultancy that oversaw its logo and brand refresh ...

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...

Cracker Barrel has quietly completed the closure of 14 locations of its Maple Street Biscuit Company chain. While a ...

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The company is now parting ways with the consulting team behind the rebrand, Prophet.