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What makes a logo truly iconic in a digital-first economy? We analyse 100 of the world’s most famous logos—from Apple’s minimalist symmetry to Nike’s kinetic energy—to reveal the underlying brand ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

This fun logo quiz features five challenging rounds, and includes themed rounds on car logos, food companies and fashion brands. If there’s one thing lockdown taught us, it was that quizzes were a ...