How to Grab Attention in Magazine Advertising. You can grab someone's attention with a catchy phrase or odd image as the focal point of your magazine ad, ...

The glossy monthly magazines have posted a 4 percent gain in ad pages for 2010, but it’s the weekly magazine, People, which will end up wearing the ad page crown for the entire industry &#821… ...

In a difficult advertising environment for the magazine industry overall, newly-released numbers from the Association of Magazine Media (MPA) show the nation’s news magazines being hit particularly ...

The number of ad pages in consumer magazines fell 30% in the second quarter from a year earlier, in a sign that the print-advertising downturn has continued to accelerate. The recession has dealt ...

No, what made PC Connection ads unique was the imagery of anthropomorphic raccoons, the work of an illustrator named Erick Ingraham. Here they are in that same 1991 PC Magazine ad. The “Going back to” ...

When the two-page ad opens, the sound is akin to one of those talking, musical greeting cards. Also built into the ad is a 2-inch-by-1.5-inch video screen. The player will contain 40 minutes of ...

It hasn't run a print advertising campaign for the iPad since 2011. The last campaign was for the iPad 2, which consisted of 21 full-page ads between May and June of 2011.

Michael Kaplan and his daughter Casey took over Bedford, a tiny magazine named after Martha Stewart’s hometown in New York, changed its name to Bedford and New Canaan and doubled its ad-page ...