Claravine, a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why. In the martech world, we’re faced with evolving technologies and strategies every ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2. The report was based on a survey ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

Small businesses have been embracing artificial intelligence to streamline operations and better serve customers. Restaurants ...

Forbes contributors publish independent expert analyses and insights. Peter Bendor-Samuel is founder & executive chairman of Everest Group. Companies' investments in digital platforms are becoming ...

91% of senior corporate marketers believe successful brands use customer data to drive marketing decisions. But with more complex technologies, more devices to target across and more data to manage, ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.