Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Executives from Boeing and Airbus dampened speculation of imminent decisions to replace their best-selling narrowbody models, ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On ...

As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes ...

Value orchestration is a discipline within enterprise intelligence focused on turning fragmented data into coordinated, cross ...

First Ray Films teams up with Max Marketing to back Indie cinema with 3-film theatrical deal: Smaller budgets, smarter ...

By 2026, agencies will evolve from client-focused partners into marketing purveyors reshaped by automation, consolidation, and creator-led strategies due to mounting marketplace disruption.

Nissan Motor Co. said Wednesday that it will start accepting orders for the third-generation Leaf electric vehicle in Japan on Oct. 17. The new model can travel 702 kilometers on a single battery ...

Odisha State Cooperative Policy aims to boost cooperative education, establish model villages, and promote cooperative ...

Our new research suggests this might be the case. Through a controlled experiment, we found that simply flipping the order of options from the traditional GBB pricing model to a “Best-Better-Good” ...